Say you wanted to engage in some online activities, maybe making a purchase or reading up a blog post. You performed a search and baaang, there is a result!
You clicked through to it, but then…
…upon landing on the site, something repulsive got in the way.
Maybe tons of annoying irrelevant ads, half-baked product information, or even five different colors that don't complement each other. Anything!
I can imagine that you'd immediately zoom off to go find another website.And you are not being mean. You are not even alone. 79 percent of people who don’t like what they find on one site will go back and search for another site, according to statistics. You don't want people leaving your website to go look for your competitor's site, yeah? Then you need to optimize your website to keep users. You need to introduce elements that hold attention. You need to design a badass user experience (UX).
If you do this correctly, your website user engagement will fly, making you feel like you've got super powers.
In today's guide, we're going to be discussing some user experience design (UXD) hacks you can use to make your website engagement go through the ceiling. But why is this important? Why should you work on improving your website engagement rate? It turns out that the better your website engagement, the better your search engine rankings. Want to see how?
Engagement, SEO, and User Experience — How they relate
First, it's important to understand that great user experience consummates your marketing efforts. Imagine putting in all the time and resources into marketing your website, but when visitors come around, they leave with a bad impression because your website UX sucks. That'll be a bad investment, right?
SEO is one of such marketing efforts that user experience can consummate.